Marketing Proposal

Presdon Luczek

Sports & Entertainment Division
Executive Director of Luxury Sales

Presdon Luczek is a real estate industry pioneer recognized for his exceptional expertise and proven reputation for delivering excellent results exclusively for ultra-high-net-worth clients.

Specializing in only Million-Dollar-Plus properties of Palm Beach, Broward, Miami-Dade, and Martin counties, with a portfolio that features bespoke oceanfront and waterfront estates, including exclusive equestrian, yacht, and gated country club communities.

My materials and marketing plan are included, which outlines a strategic approach to catering exclusively to High Net Worth Individuals (HNWI) in Palm Beach, Miami-Dade, and Broward counties, focusing on million-dollar-plus properties. I have gained a reputation for my creative edge in interior design, business, and marketing. I take pride in providing exceptional client service with a genuine, transparent, and tailored approach to meet the unique needs of the most distinguished and discerning of individuals.

Property Journey

Marketing Your Residence

1
Top 10
2
Legacy
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Marketing
4
Standards
5
Distinction
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Dual Brands
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Unmatched
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People Power
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Beyond
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Global-Local
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The Extra Mile

Top 10

Advantages of Listing with us

Exclusively presented by the prestigious partnership of Presdon & Sotheby’s, this journey redefines the real estate experience, offering unparalleled access to the finest properties and the most sophisticated services. With our deep market insights, refined approach, and unwavering commitment to excellence, clients are guided by industry leaders who prioritize their vision and goals. Choosing Presdon & Sotheby’s means you gain more than just a transaction—you gain a trusted partnership.

Legacy

A Heritage of Achievement

With its centuries-old legacy of excellence, Sotheby's and Presdon are known for cutting-edge expertise in real estate. This fusion redefines the real estate landscape, combining tradition and innovation. Our collaborative strength consistently leads to record-shattering sales and an exceptional reputation. We bring together the refined art of Sotheby's and the modern expertise of Presdon, offering unique opportunities and unmatched results. Together, we reshape the industry setting the stage for the future.

Marketing

Exceeding Standards, Elevating Experiences

Presdon and Sotheby's transcend local horizons with their marketing prowess, extending reach to an international audience. Amplified through strategic alliances with prestigious organizations, we ensure maximum exposure for our properties. Utilizing our internal production house, we artistically weave compelling stories for each property, distinguishing them in the market. Our services are finely tailored, providing personalized solutions catering to every client, and the needs of their unique properties.

Standards

Uncompromising Dedication to Excellence

Excellence is our mantra, permeating every facet of our operations. Our marketing captures each property's allure through stunning imagery and enticing narratives. Every detail is scrupulously curated for a seamless, immersive presentation aimed at painting a vivid picture, inspiring buyers to envision themselves inhabiting these unique homes. We adhere to unparalleled standards in our quest to leave a profound, lasting impression, fostering a connection between potential buyers and sellers.

Distinction

Record-Breaking Success

Presdon's proven record of significant sales and market dominance bears witness to our unwavering client-centric approach. We take pride in exceeding expectations, setting new benchmarks, and cementing our standing as a real estate authority. Our relentless pursuit of unmatched service, innovative tactics, and unrivaled expertise ensures we leave no avenue unexplored. This commitment to excellence and client satisfaction propels our success, constantly elevating our public reputation.

Dual Brands

Collaboration That Transforms

The remarkable partnership between Presdon and Sotheby's has birthed dual brand strength, standing as a beacon of premium quality and exceptional service. This powerful blend echoes among the discerning clients who seek and value unflinching commitment to excellence in their real estate pursuits. The alliance does more than just handle transactions, it ensures unparalleled service and an extraordinary experience, solidifying our brand in the minds of those who appreciate quality service.

Unmatched

An Unforgettable Experience

Presdon's alliance with renowned Sotheby's cultivates an unparalleled client experience. This partnership masterfully marries tradition's enduring values with an innovative vision, crafting a real estate journey that exceeds expectations and consistently delivers extraordinary results for our clients. Paying homage to tradition is vital to us as we embrace Sotheby's rich legacy and worldwide acclaim as a beacon of excellence, we offer a unique blend of timeless values and modern thinking.

People Power

Our Networks, Our Strength

Our greatest strength lies in our dedicated and skilled team. They aren't mere transaction facilitators but strategic advisors who fuel our success with unique expertise. Their relentless commitment to delivering top-notch services sets us apart. With foresight and judgment, they discern client needs, consistently hitting high standards. Our team is more than just a workforce, they are visionaries driving us toward an optimistic future, guiding our course toward unparalleled success.

Beyond

Our Limitless Reach

Presdon's brand image, enriched by Sotheby's partnership, amplified by extensive marketing plans and a vast network, presents limitless possibilities. Our adept team molds their strategies to cater to varied buyer profiles, promising precise connections between the right homes and buyers. This combination of meticulous strategy, powerful branding, and flexibility ensures we remain at the forefront of our industry, seamlessly facilitating successful transactions and lasting relationships.

Global-Local

Global Reach and Local Insight

Presdon & Sotheby's International Realty represents a perfect fusion of global reach with local insight, being the unique ambassadors of an authentic international real estate network. Our sprawling network cultivates strong business connections and encourages a thriving environment conducive to success and growth. By intertwining international perspectives with local knowledge, we extend extraordinary service, navigating the complexities of luxury real estate transactions efficiently for clients.

The Extra Mile

Service Beyond Expectation

Presdon & Sotheby's International Realty sets itself apart through a commitment to superior service and sustained client relationships. Our approach marries personalized care, expert counsel, and open communication, going beyond mere transactions to nurture lasting connections built on trust and mutual triumph. Our unwavering dedication to these values elevates our standing in the market, framing us as the trusted guide in the journey to finding the perfect property or the ideal audience.

The journey is as important as the destination. That's why my team and I meticulously plan and prepare every step of the marketing, leaving nothing to chance. I recognize the significance of each sale and purchase approaching them with great care and attention to detail. My global reach and local expertise offer me a unique advantage in the luxury real estate market. I am dedicated to staying on the cutting edge of industry trends and technologies, providing you with the most advanced tools and strategies. My commitment to delivering exceptional service is unwavering. I take pride in anticipating my client's needs and exceeding their expectations. Together, we will navigate the complex market and meet your unique needs and lifestyle. Let's embark on this journey together and turn your dreams into reality. 

INNOVATING LUXURY REAL ESTATE

 

 

Notable Sales

The attention your
property deserves

GLOBAL DISTRIBUTION

Our unmatched worldwide reach and strategic media partnerships give us the advantage of showcasing your property to affluent buyers across the globe. We utilize a multifaceted approach to expose your property to qualified buyers through the most prestigious publications and digital platforms. Our online presence on sothebysrealty.com and 100+ Sotheby's International Realty affiliate websites complement our exclusive partnerships with renowned news, lifestyle, and financial publications. With nearly all luxury homebuyers beginning their search online, we leverage our expertise in search engine optimization to ensure your property stands out and attracts the right audience.

a CUSTOM property website

BESPOKE APPROACH

Our dedication lies in crafting a unique online listing platform designed specifically for your property. This platform features a high-definition image gallery, a 4K video showcase, detailed property information, and a personalized web address—each element is chosen to make a lasting impression. Our expertise in digital marketing, paired with these captivating features, strategically attracts prospective buyers to your property. We ensure your listing stands out in the digital landscape, presenting it as an unforgettable opportunity for luxury buyers.

direct mailing approach

BOLD INFLUENCE

Our devoted in-house team effortlessly combines time-honored and contemporary mailing methods. These approaches span both tangible mailings and digital initiatives. We employ a diverse array of pioneering mailing tools and tactics meticulously customized to highlight the distinct attributes of your property. Our mailing strategy stands alone in its capacity to exhibit the absolute opulence of your property. We are resolutely dedicated to exhaustively guaranteeing that your property secures the recognition and reverence it unquestionably merits. Our mailing strategy is unmatched in its ability to showcase the sheer luxury of your property.

We drive more eyes
to your listing

LASTING IMPRESSIONS

In today’s digital world, we understand the vital role of marketing. Our expert team creates inspiring and informative content, positioning us as a leader in the social media space. Beyond property listings, we promote market insights and lifestyle campaigns that highlight the allure of Florida's East Coast. With over 5,000,000 followers across Instagram, YouTube, Facebook, LinkedIn, Twitter, and TikTok, our vast, engaged audience reflects our commitment to excellence. Our award-winning YouTube channel, with more views and subscribers than any other real estate brand, further showcases our digital influence. We use social media to ensure your property is admired.

the power of digital 

UNRIVALED WEB EXPOSURE
We're dedicated to showcasing luxury homes through exclusive partnerships with renowned websites like The New York Times, Robb Report, and others. Our commitment to an exquisite online experience ensures your luxury properties gain global exposure, including access to Sothebysrealty.com, the world's top luxury real estate site, which uses unique editorial techniques to attract millions of buyers with high-resolution photos and cinematic video tours. Over 65% of our site traffic comes from mobile users, so we've optimized both sites, SothebysRealty.com and PresdonLuczek.com for ideal mobile viewing.

social media presence

5.5M +

All Platforms

1.8M +

PresdonLuczek

4,650,730,000+

In Total Youtube Views

emotion

We understand the importance of building trust and long-term awareness with our target audience. We believe that luxury is not just about material possessions, it's about the emotions that come with it. We focus on creating a memorable experience for our clients that resonates long after completing their transaction. Our expert team is dedicated to cultivating a relationship built on trust and integrity, ensuring our clients feel confident at every step. We believe in providing unparalleled service that exceeds expectations and fosters connections.

EXPERTISE

We pride ourselves on offering a distinct blend of lifestyle and real estate trends that showcase our properties in the most luxurious way possible. Our team stays on top of the latest industry trends and uses their expertise to create visually stunning and informative content that inspires and captivates our audience. We curate lifestyle campaigns that highlight the beauty and opulence of our properties, immersing buyers in a world of luxury and sophistication.

EXPERIENCE

Our goal is to provide a unique and immersive digital experience, highlighting the best features of your property with stunning visuals and engaging content. We understand the importance of digital presence in today's market, and we leverage the latest technologies and innovative strategies to showcase your property. From high-resolution photography and 4K cinematic video to interactive virtual tours and custom property websites, a tailored approach meets the needs of your unique property.

ENGAGEMENT

We pride ourselves on our unparalleled engagement strategy, focused on developing and maintaining relationships with our clients and followers worldwide. Presdon works tirelessly to create meaningful connections with his followers. Our expert marketing team crafts inspiring and informative content that showcases the luxurious lifestyle that accompanies owning a high-end property. We engage with our followers personally across all channels, from social media to exclusive events, to ensure that our brand's unique voice and identity are fully represented.

Exceptional

exposure

elevate

BESPOKE GLOBAL ADVERTISING

Presdon's unrivaled reputation has secured exclusive partnerships with the world's most prominent media powerhouses such as Frobes, Architectural Digest, Sotheby's, Dwell, and others. This elevated status lets our brand connect with a global audience of discerning clientele. Our commitment to brand exclusivity, impact, and driving traffic is reflected in our dedicated placements in top-tier publications. We leverage proprietary publications created by both One Sotheby's and Sotheby's International Realty leverage proprietary publications. Our innovative and distinctive approach to advertising ensures your property stands out and commands the attention it deserves from the world's most sophisticated buyers from around the globe.

As Seen In

Press & Media

Presdon Luczek Is Transforming Digital Marketing

Coverage Log|October 17, 2022

Property prices in South Florida are projected to rise by nearly another 6% next year. New residents and business relocations from high-tax urban areas like New York a...

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Presdon Luczek Is Leading The Real Estate Industry

Stats Globe|October 17, 2022

Presdon sees social media platforms not as a means of advertisement but as an interactive space to express his brand’s vision for luxury real estate creatively. To att...

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Presdon Is Leaving His Mark On Luxury Real Estate

Tech News Vision|October 17, 2022

Content is becoming one of the most effective marketing mediums. With the rise of instantaneous and always-connected devices (smartphones, tablets, laptops), people ar...

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A True global brand

 

 

Bespoke In-house Production

Crafting Excellence
from Concept to Completion

As a vanguard in the realm of luxury real estate, we are committed to delivering unparalleled service and innovation. Constantly pushing boundaries, we redefine excellence by offering a comprehensive multimedia production and design service. From captivating videos, stunning photography, and immersive virtual staging to detailed floor plans, high-quality print materials, custom websites, and graphic design, our all-in-one solution ensures your property stands out. Our creativity, precision, and commitment to innovation elevate the real estate experience. With unmatched expertise and dedication, we consistently set new benchmarks and provide extraordinary value. Together, let's shape the future of luxury real estate, exceeding even your loftiest expectations every step of the way.

our Cutting Edge videography

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Surpassing the Competition
Our videos set a new standard in real estate marketing. With high-quality production, engaging storytelling, and dynamic visuals, our property videos capture the essence of your home like no other. Compare our videos to those of other agents and see how we bring properties to life, helping buyers truly experience the space from every single angle.

our Cutting Edge Photography

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Social Media Content
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Social Media Content

See the difference in quality by comparing our photos to those of other agents. We use professional photography to capture every detail, ensuring your property stands out with vibrant, high-resolution images that truly showcase its best features. Let our visuals speak for themselves and elevate your estate's appeal to all potential buyers local & abroad.

Virtual home Tours

Discover every Detail

Experience properties like never before with our immersive virtual tours. These 360-degree, interactive tours allow you to explore every corner of a home from the comfort of your own device. Whether you're across the city or across the world, our virtual tours give you the freedom to view layouts, features, and finishes in stunning detail, making it easier to find your perfect space without leaving home.

virtual staging

Explore click on the Images

Elevate your listing with the sophistication of virtual staging. This high-end digital technique enhances properties by seamlessly integrating luxurious furniture and decor through exquisite computer-generated imagery (CGI). Captivate discerning buyers by showcasing the impeccable potential of your listing no matter how imperfect the condition.

Our exclusive invite only red carpet events

Experience the extensive reach of our industry-leading exclusive events

CUSTOM designed FLOOR PLANS

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Tailored measurements

Our custom-designed floor plans offer a detailed visual representation of the property’s layout, providing prospective buyers with a clear understanding of the available space. These floor plans are carefully crafted to highlight room dimensions, flow, and overall spatial design, helping buyers envision how they can personalize and utilize each area. Whether you’re planning for interior design, furniture placement, or renovations, these floor plans serve as an essential tool to explore the full potential.

custom magazine

explore our Print samples

$7,000,000.00

$12,500,000.00

$5,000,000.00

$5,000,000.00

exclusive videos

Immersive Property Experiences

Our exclusive videos offer a unique and in-depth look at each property, capturing every detail with high-quality production. These professionally crafted videos provide potential buyers an immersive viewing experience, highlighting the home’s best features and creating an emotional connection. Our exclusive video content makes your property stand out in a crowded market, giving buyers a dynamic and engaging way to explore their potential future home.

my notable sales

90%

Seller Services

$3.5M+

Average Price

$275,699,000,00+

Luxury Properties Sold

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Explore Our Services

PRESDON LUCZEK

THE BRAND

HOME VALUE

PRESS & MEDIA

OUR PARTNERS

SOTHEBY'S AUCTION

You only have
one life to live

Inspiration
lives here

Creating a lasting legacy of meaningful relationships and accomplishments requires trusted partners who understand your goals. At my company, we focus on finding the perfect place to make your dreams a reality—reflecting your values and inspiring you every day. I am committed to providing exceptional homes for extraordinary individuals looking to thrive. Real estate investment can be complex, requiring creativity, compassion, and a deep understanding of your unique needs. That’s why my team is dedicated to delivering the highest standards of service while building enduring relationships. As a leading source for luxury real estate along Florida’s East Coast, I leverage a global brand known for quality, value, and trust. My commitment to leadership, integrity, and vision is the foundation of my success in navigating the evolving real estate market.

Testimonials

Julie M.

Julie M.

From the moment we met Presdon, we were assured we were in the right hands. His professionalism, patience, and deep understanding of the luxury market were a cut above the rest. He worked with us diligently, focusing on our pro...
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Aaron D.

Aaron D.

With the complexities of purchasing a luxury home, we needed an experienced broker. Presdon proved to be just that. His knowledge of luxury real estate and his uncanny instinct to understand our preferences and lifestyle made o...
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Rebecca S.

Rebecca S.

Presdon was an absolute pleasure. His professional demeanor, in-depth market insight, and unwavering commitment to our best interests instantly put our minds at ease. We appreciated his consistent transparency throughout the pr...
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Daniel R.

Daniel R.

I couldn't have asked for a better experience than what Presdon provided. From the beginning, his extensive knowledge of the market and guidance on the key aspects of purchasing my first luxury property was invaluable. Despite ...
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Sophia A.

Sophia A.

We engaged Presdon to sell our luxury property; it was our best decision. His deep understanding of the market, a vast network of affluent buyers, and excellent marketing strategies that targeted the right demographic attracted...
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Liam G.

Liam G.

Presdon's expertise in luxury real estate is unquestionable. We were uncertain about many aspects. But Presdon put us at ease with his deep understanding of our requirements and guided us smoothly. He was more than a broker to ...
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John B.

John B.

Presdon, as our broker, was our best decision. His intimate knowledge of the luxury property market, steadfast commitment to our specific goals, and ceaseless dedication to our best interests allowed us to navigate the best dea...
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Isabella L.

Isabella L.

We knew we needed someone to guide us with patience and expertise. Presdon exceeded our expectations on every count. His understanding of the luxury market is unparalleled. He helped us secure our dream home, negotiating the be...
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Martin P.

Martin P.

Selling a luxury home in a competitive market is daunting, but Presdon made it seem like a walk in the park. His nuanced understanding of market trends, strategic approach to selling, and tireless commitment to our objectives l...
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Olivia J.

Olivia J.

In my experience, Presdon is not just a luxury broker but a true connoisseur of luxury living. His attention to detail and understanding of our specific requirements were simply phenomenal. He went out of his way to show us pro...
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George K.

George K.

With Presdon, it was a breeze. His astute understanding of the market and unwavering commitment to achieving the best results for us, his clients, transformed what could have been a complicated and stressful time into a straigh...
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Emily F.

Emily F.

Presdon is like no other. From the outset, he listened to our needs, gave us a comprehensive market overview, and guided us through every step. We never felt pressured or rushed; we felt valued and respected. With his help, we ...
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Arnold T.

Arnold T.

Presdon's reputation as a top luxury broker precedes him, and rightly so. He handled the sale of our high-end property with utmost professionalism and care. From our initial meeting to the final sale, his meticulous attention t...
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Emma Z.

Emma Z.

Working with Presdon was not just a business transaction but a well-rounded, gratifying experience. His comprehensive knowledge, impeccable attention to detail, and innovative marketing strategy that made our home stand out fro...
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Noah P.

Noah P.

Our dream of owning a luxury property was turned into a tangible reality thanks to Presdon. Rather than rushing us, he took the time to understand our needs. His professional approach, balanced with a personal touch, and his va...
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Ava T.

Ava T.

Working with Presdon was a privilege, an opportunity that enhanced our experience and made it memorable. His understanding of the market dynamics, strategic approach to positioning our property, and expert negotiation skills cu...
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Elijah K.

Elijah K.

I found Presdon's expertise and dedication incredibly helpful. He guided me, ensuring I was well-informed and confident in making my decision. His insights about the market were eye-opening, and his attention to detail was impr...
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Manuel N.

Manuel N.

Presdon was able to market the house very differently than all of the other agents. His novel approach was the key to convincing the buyer to commit. Also, he was able to navigate the closing process and keep it moving forward.
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Mia W.

Mia W.

Selling our luxury home was a seamless experience. His strategic marketing approach, leveraging the power of his extensive network and cutting-edge platforms, brought the right buyers to our doorstep. Presdon demonstrated unpar...
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Lucas Y.

Lucas Y.

Having Presdon on our side was a game-changer in the high-stakes luxury real estate game. His profound insights into the market and his patience and knack for understanding our tastes and preferences ensured we found a home tha...
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Work With Presdon

Specializing in the Million-Dollar-Plus properties of Palm Beach, Broward, Miami-Dade, and Martin counties, he represents buyers and sellers with a portfolio that includes luxury buildings, and estates.

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Contact Details

Presdon Luczek

Phone

561-808-9994

Email

[email protected]

Address

200 E Palmetto Park Rd, #104 Boca Raton, FL 33432

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