Marketing Proposal

CUSTOM MARKETING STRATEGY

We meticulously craft a bespoke and powerful marketing plan specifically designed to showcase your property in the most luxurious light possible. We aim to secure maximum exposure for your property, thereby increasing the likelihood of finding the perfect buyer who will appreciate and value your home's unique features and exquisite qualities.

LIFESTYLE PROPERTY VIDEOS

We create sophistication and elegance through an exceptional visual experience. Our stunning videos capture the grandeur of your home, showcasing its most inspiring features and creating an emotional connection with potential buyers. With a 403% increase in inquiries for listings with a video, we recognize content's immense value.

AWARD-WINNING MARKETING

Luxury real estate requires a digital-forward approach, and our marketing is the epitome of modern sophistication. We are the go-to for real estate professionals, buyers, and sellers who demand the best. Our cutting-edge technology and digital marketing strategies guarantee maximum property exposure, capturing qualified buyers' attention and showcasing your home's unique features in the most elegant way.

STAGED TO SELL HOMES

Through a collaborative effort, we curate a bespoke, sophisticated aesthetic that appeals to qualified buyers. We carefully stage your home to create an atmosphere that accentuates its unique features and maximizes its selling potential. Your property commands attention and a higher sale price by setting an elevated scene. Our expertise ensures an unforgettable first impression for potential buyers.

PURPOSEFUL PHOTOGRAPHY

Luxury real estate demands elevated marketing, and exquisite photography is paramount. Discerning buyers rank photography as the most critical element, we use the finest photography techniques to capture the essence of your property and highlight its most luxurious features. With attention-grabbing visuals, we create an experience that stands out, attracting buyers and generating exceptional results.

PROPERTY Market Analysis

​Analyzing the prices of similar properties in the market to determine a fair and optimal listing price. We consider various factors such as location, size, amenities, and property condition. Once we have gathered all the necessary information, we will provide you with a detailed report outlining the recommended list price for your property, which will ensure attracting potential buyers and increase the chances of a successful sale.

DIGITAL REACH

Indulge in a globally recognized marketing strategy and expand your property's exposure to over 100 worldwide Sotheby's International Realty affiliate websites. As a premium brand, our listings are also displayed on prominent sites through our property distribution partners, such as the Wall Street Journal, Mansion Global, and the Financial Times. Your property will be seen by the most discerning buyers, setting it apart.

ICONIC SIGNAGE

Understandably, you want your property to receive the highest level of exposure possible in the luxury real estate market. Our team leverages a robust network of resources to ensure your property gets the attention it deserves. With our brand's recognizable signage displayed prominently at over 200,000 properties worldwide, we effectively reach qualified buyers in the local community.

PROPERTY SHOWINGS

Leveraging interactive technology, we offer personalized private tours and open house events to showcase our exceptional properties. This hands-on approach, paired with our innovative follow-up system, ensures every potential buyer experiences our unparalleled service and connects intimately with their potential new home. Each show goes beyond property exploration, it's an introduction to a lifestyle tailored to individual desires.

PROPERTY WEBSITE

We take pride in our ability to captivate and allure prospective buyers by creating a bespoke website dedicated to your property. With a high-resolution photo gallery, 4K cinematic video, detailed listing information, and a customized URL, this exquisite platform exudes elegance, leaving a lasting impression. Our unparalleled digital marketing expertise combined with striking visuals is designed to drive interested buyers to your property.

MARKETING ESSENTIALS

We present your property most captivatingly to showcase its unique character and beauty. Our team carefully curates every aspect of the marketing process to ensure that your property is presented in the most exquisite light, capturing the attention of prospective buyers and leaving a lasting impression. We employ various techniques and strategies, including stunning photography, elegant video tours, and carefully crafted marketing materials, to create an immersive and unforgettable experience that sets your property apart in the market.

CLIENT UPDATES

Adhering to your schedule and preferences, we're committed to delivering personalized and informative updates. Strategic insights encapsulating buyer activity and the performance of our marketing campaigns, allowing you to stay connected and well-informed. We believe in cultivating a partnership with our clients where open dialogue forms the crux of our service. Your feedback is integral to us as it aids in the dynamic evolution of our marketing strategies, Our ultimate mission is the quick and successful sale of your home. 

custom EMAIL campaign

Within our vaults, we safeguard a treasure trove of qualified buyers, and our email marketing campaigns are bespoke masterpieces, meticulously tailored to illuminate your property exclusively to them. This personalized approach ensures your estate resonates with individuals who have voiced a genuine affinity for luxury real estate, ensuring the resonance of your property's exclusivity.

POST-SALE SUPPORT

Our unwavering commitment extends far beyond the transaction. Our post-sale support is a seamless fusion of white-glove services, encompassing a spectrum of your transitional needs. Be it the meticulous orchestration of relocation services, the artful finesse of property management, or the sage guidance of investment counsel, our assistance ensures you maximize sale or purchase.

PROPERTY PORTFOLIO

Within the realm of tangibility, we curate bespoke property portfolios, with each one akin to an opulent masterpiece that showcases the inherent grandeur of your home. Our commitment to the finest details ensures that we capture every transcendent feature of your property, transforming it into a work of art in its own right. When presented during showings and networking events, they transcend mere paper and ink to become embodiments of your estate's allure and exclusivity.

SOCIAL MEDIA campaign

Our dominance in the realm of social media is unparalleled within the luxury real estate domain. A constellation of active profiles on platforms of distinction – Instagram, Facebook, and LinkedIn – serves as the canvas for our artful presentation of your estate. Our perpetual stream of captivating content captivates a discerning audience, offering your property an expansive and discerning viewership. A meticulous social media strategy ensures unwavering engagement with our following.

ARCHITECTURAL HERITAGE

To bestow your property with an unparalleled edge, we embark upon a journey of historical exploration and architectural discovery. We meticulously unearth its illustrious past and spotlight its unique features and architectural finery. These narrative treasures enrich our marketing materials, weaving a tapestry of captivating history and captivating design that elevates your property's listing to a zenith of allure, captivating the connoisseurs who appreciate its legacy and character.

EXCLUSIVE NETWORKING

In tandem with our impeccable digital milieu, we curate a tapestry of exclusive networking soirées, designed exclusively for the elite echelons of high-net-worth individuals and discerning potential buyers with a penchant for luxury abodes. These opulent gatherings serve as a private sanctuary, where your property takes center stage, bathed in an ambiance of luxury and intimacy. Here, profound connections are forged, and the allure of your estate finds its most ardent admirers.

            71% GROWTH YEAR OVER YEAR

            47M+ AVERAGE VISITS PER YEAR

            14+ LANGUAGE TRANSLATIONS

            57% INTERNATIONAL VISITS

            30% INTERNATIONAL SITE VISITS

            100+  LIFESTYLE CONTENT PAGES

EXPERTISE

We pride ourselves on offering a distinct blend of lifestyle and real estate trends that showcase our properties in the most luxurious way possible. Our team stays on top of the latest industry trends and uses their expertise to create visually stunning and informative content that inspires and captivates our audience. We curate lifestyle campaigns that highlight the beauty and opulence of our properties, immersing buyers in a world of luxury and sophistication. Our unique approach sets us apart.

EXPERIENCE

Our goal is to provide a unique and immersive digital experience, highlighting the best features of your property with stunning visuals and engaging content. We understand the importance of digital presence in today's market, and we leverage the latest technologies and innovative strategies to showcase your property. From high-resolution photography and 4K cinematic video to interactive virtual tours and custom property websites, a tailored approach that meets the needs of your property.

ENGAGEMENT

We pride ourselves on our unparalleled engagement strategy, focused on developing and maintaining relationships with our clients and followers worldwide. Presdon works tirelessly to create meaningful connections with his followers. Our expert marketing team crafts inspiring and informative content that showcases the luxurious lifestyle that accompanies owning a high-end property. We engage with our followers personally across all channels, from social media to exclusive events, to ensure that our brand's unique voice and identity are represented.

EMOTION

We understand the importance of building trust and long-term awareness with our target audience. We believe that luxury is not just about material possessions, it's about the emotions that come with it. We focus on creating a memorable experience for our clients that resonates long after completing their transaction. Our expert team is dedicated to cultivating a relationship built on trust and integrity, ensuring our clients feel confident at every step. We believe in providing unparalleled service that exceeds expectations and fosters long-lasting connections.

MAKING HEADLINES

Exposure is a critical component in the successful sale of luxury real estate. Presdon understands the importance of being at the forefront of the renowned news and positioning your property advantageously to ensure maximum exposure. Our strong relationships with leading media outlets guarantee that your property will receive significant exposure in top-tier placements such as The New York Times, Wall Street Journal, Robb Report, Forbes,  Architectural Digest, and many more.  Presdon is committed to generating  high-tier press for the most discerning  clients.

#1

Your Connected to
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Sotheby's

ELITE CLIENTELE

OUR GLOBAL NETWORK

DISCOVER UNCOMPROMISING 

Throughout its illustrious history, Sotheby's has become a symbol of excellence. Renowned as a global authority, it is synonymous with coveted possessions and recognized for its ability to discern the true value of extraordinary items. Sotheby's has also extended its reputation as a trusted brand in real estate. The mere mention of its name opens doors to exclusive properties, forging connections between discerning buyers and sellers worldwide. This trust and confidence from affluent individuals showcase the distinction of the Sotheby's brand. We take immense pride in being part of this storied legacy that sets us apart in the industry. Our profound ties with this rich history empower us to present exceptional properties to our esteemed clientele, forming an alliance of collective marketing efforts. Our affiliation with Sotheby's International Realty brand serves as a testament to our dedication to luxury real estate. Inspired by our extraordinary legacy, we strive for nothing short of perfection. Our clients expect and deserve refinement, exclusivity, and attention to detail. This commitment motivates us to curate an extraordinary collection of properties that embody luxury living. From waterfront mansions to country estates and urban penthouses, we meticulously select properties that captivate discerning buyers, ensuring an experience in luxury real estate. Sotheby's is not just a name but an indelible mark of distinction that has shaped history. With an unrivaled legacy, it represents excellence and sets the standard for collectors and esteemed individuals. We embrace this heritage with pride and dedication, delivering exceptional service. From opulent waterfront mansions to sprawling country estates and sophisticated urban penthouses, our discerning approach ensures that we select properties that captivate the most refined buyers.

   ALIGNED WITH THE                     WORLD'S BEST

        OUR ELITE NETWORK

At the intersection of exclusivity and prestige, nestled within the vast expanse of global luxury, is where you'll find our venerated network, an entity that serves as the quintessence of both these attributes. As an integral component of the internationally recognized Sotheby's brand, we take pride in forming strategic partnerships with the most distinguished and highly skilled professionals operating in the elite luxury real estate sector.

Our global network, vast and intricate, functions as a passport, granting our clientele unparalleled access to opulent residencies across the globe. With the keys to exquisite homes in sought-after cities like Madrid, the vibrant economic hub of Hong Kong, or the romantic cityscape of Paris, we effortlessly bridge the gap between your desires and their manifestation.

Frequent attendees of exclusive gatherings hosted by our esteemed affiliates and the prestigious Sotheby's auction house, we excel at networking within key feeder markets. This helps us broaden our influence beyond our immediate locales, thus expanding our reach and fortifying our position within the industry.

Our commitment to excellence is unwavering. We endeavor to leverage our international connections, ensuring that each client benefits from our meticulous attention to detail and our first-rate service. The Sotheby's signature is synonymous with white-glove service - an unparalleled level of care and consideration that transcends boundaries and time zones. Regardless of where your quest for luxury real estate leads, our commitment to delivering exceptional service remains resolute.

In entrusting us with your real estate needs, you gain access to a curated world of unparalleled luxury. This is made possible through our strategic alignment with the world's most highly regarded professionals in the luxury sector. We are the custodians of your luxurious dreams, providing access to prime properties and an exclusive lifestyle that is the hallmark of the best in the world. Our promise is a seamless, sublime experience, a journey into a realm where luxury is not just an aspiration but a tangible reality. In this world of opulence, where luxury and exclusivity converge, we act as the trusted navigators, guiding you on a journey that transcends the ordinary and ushers you into a realm of extraordinary experiences.